Recently, all I’ve seen over Instagram is Maui Moisture this, Maui Moisture that; there are ads everywhere and all of my favourite influencers have been going on about it. Naturally, I had to get in on the hype; I mean, I’m a marketing girl and I’ll fall for anything with pretty packaging and a Facebook ad. So I hauled myself down to Boots (in the snow I might add!), handed over my hard-earned cash and bought myself a shampoo, conditioner and mask.
It’s been a few weeks since then, I didn’t just want to use if once and tell you all about it because honestly after one wash I couldn’t reeeeally tell a difference (obviously) although in my mind now had beautiful hair like a Greek Goddess.
Okay…so let’s start with the basics. Maui Moisture is a hair care brand who offers seven ranges of product; Colour Protection, Curl Quench, Heal & Hydrate, Nourish & Moisture, Smooth & Repair, Strength & Anti-Breakage and Thicken & Restore. I have naturally thick and curly hair so I bought the Curl Quench Shampoo, Conditioner and ‘Curl Smoothie’ hair mask which cost £8.99 each (on a 3 for 2 offer).
Now, I realise this hair care stuff isn’t cheap, but it’s not like I’m transitioning onto these products from 99p Alberto Balsam (not that there’s anything wrong with that). I currently use Ginger Shampoo from the Body Shop which is £8.50 a bottle- so not all that different.
The main draw for me is that Maui is vegan which is absolutely the be all and end all for me. Not only do I eat a plant based diet, I don’t wear fur, leather or silk, I won’t use products tested on animals and I’m trying to buy 100% vegan household and beauty products. So Maui was a win win. Not just that, the products are; non-silicones, non-parabens, non-sulfates, pure aloe vera juice and pure coconut water. I’m not 100% sure of what all that means but there are no nasties included and I’m all for that.
Plus, the packaging and bottle designs are SO dreamy I could die.
So I’ve used the shampoo and conditioner a couple times a week for a little under a month, and I’ve used the curl smoothie almost every day before sleeping with my hair in braids, and….I’m not a huge fan.
First off, I don’t really like the smell, it seems a little full-on and artificial to me. Second, the shampoo irritated my scalp. Now, I have quite sensitive skin on my face and head and these products really made me itch and flaky. I always held out high hopes for the hair mask, but it just wasn’t as good as others I’ve tried- it made my hair look a little greasy and flat (and I experimented with quantities).
I am SO disappointed that I don’t like Maui, because I was so ready to jump on the band wagon and never look back. Plus, my curls are an absolute NIGHTMARE if I leave my hair completely natural and I was really hoping that this was the answer…it wasn’t.
Maybe I didn’t try it for long enough, but I just couldn’t keep going with Maui. Looks like I won’t be ditching the Body Shop any time soon.
Am I crazy? Does anybody agree with me? If you’ve tried Maui Moisture and don’t want to let me feel alone in this Maui loving world then get in touch, I need you!